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Hi, I'm Masha.

A New York-based digital product and creative leader with nearly
10 years of experience building brands, e-commerce experiences, content ecosystems, customer-facing digital tools across beauty, finance, and biotech.

My work sits at the intersection of product strategy, UX, technology,
and creative direction, turning complex opportunities into intuitive,
scalable experiences.

I currently lead creative teams at L'Oréal, where I build scalable creative systems and pioneer AI-powered workflows that help teams create better content, faster.

Recent projects

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